Last autumn I said media companies — including ours — should be preparing for a decline of up to 40% in advertising revenues over the economic cycle.

The plunge has already been pretty terrifying for a range of companies from Yahoo and IAC to the newspapers. But I was wrong in one respect: a few premium internet brands, Gawker's among them, have withstood the advertising apocalypse.

Here is an updated version of the apocalyptic chart I published last year. The scale is removed but you can see that Gawker's advertising growth continued pretty much uninterrupted: first-half revenues were up 45%. Sometimes there's consolation to be found in congenital pessimism; I'd rather be wrong and thriving than right and dead.

And we're now publishing the "quantified" Quantcast numbers from all nine Gawker sites. Here are the 7-day pageviews for the last couple of years.

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